What is innovation?

What does innovation mean to me as a graphic designer? In the history of graphic design innovation often was linked to technical innovation, an example is the coming of the computer. Before the computer existed everything was done by hand, there was no such thing as Word or Photoshop. For now technique will keep on innovating and graphic design will follow that path.

Besides technical innovation there are other ways to be innovative. Coming up with creative sollutions, brainstorming and out-of-the-box thinking all lead to designs that are different, that are innovative.

Brainstorming and out-of-the-box thinking are strongly connected. When you brainstorm it's important to open up. No idea is too crazy! Innovation is something that is unknown, that's why it's important to be open to any idea and also to build on them. Who knows where they can lead you?!